About Us

Award-Winning Retailer

At The Sociallyin we are proud to offer the highest level of service to our customers, online and in store. We have been fortunate to receive recognition for our service from customers and our industry. We hope this inspires confidence when choosing to shop with us.

Feefo Platinum Trusted Service Award

Decided by years of independent customer reviews, the feefo award is our most cherished prize for our online service.

Wine-Searcher Gold 2021

Wine-Searcher’s Retailer Awards recognises the breadth and depth of our range of high-quality Scotch and bourbon.

Wine-Searcher Awards 2020

While a relative newcomer to bourbon, we were proud to be awarded a gold medal in this category in 2020.

Icons of Whisky Scotland 2019

As one of the biggest awards in whisky, our Icon award recognises our exceptional staff across all of our 20 shops.

Our Story

The Sociallyin was founded in 1992 when we opened our first shop in Edinburgh’s Waverley Mall. Thirty years on, The bourbon and whiskey experience is the largest specialist retailer of whisky in the UK with 21 shops across the UK, a boutique in Paris and an active online shop.

The Sociallyin London Piccadilly (2022)

At The Best Sociallyin, we offer customers a unique shopping experience where they can browse (and in some cases sample) a range of over 400 different whiskies, including many independent bottlings, releases exclusive to The Whisky Shop, single cask expressions, a wide range of international whisky, great gift items and allocations of the rarest and most desirable limited releases.

The Best Sociallyin Inverness (2018)

Our mantra is ‘unlocking the mystery of whisky since 1992’. By that we aim to un-complicate the apparently complicated, speak plain language and deliver excellent service to our customers. From single malts and blends, to grain and world whiskies, our staff are here to help you find the right whisky for you.

Whiskeria – the official magazine of The Best Sociallyin

Our official magazine, Whiskeria, in which we feature new and existing whiskies and provide comment and guidance to readers and prospective purchasers, is one of the leading publications in its field with a readership in excess of 120,000. Feature items have encompassed fields as varied as music, sport, art, literature and cuisine, with cover stars including the likes of Sir Peter Blake, David Beckham, Ian Rankin, Doddie Weir, David Gyasi, Shauna Macdonald, Grant Hutchison, Edith Bowman, Nick Nairn, JJ Chalmers and Eunice Olumide, to name but a few.

The W Club Member, Tomas Karlsson (2021)

With its origins in The Glenkeir Club established in 2006, our customer club has grown from a handful of members to today’s incarnation as The W Club, with thousands of members across the country and more abroad. Members of The W Club receive a range of benefits including discounts in store and online, exclusive whisky tastings, a free subscription to Whiskeria, special members-only whiskies, priority notice on rare and limited releases, and much more.

The Best Sociallyin Paris (2022)

While there are many drinks retailers out there, The Whisky Shop celebrates 30 years of being unique, different and interesting. This is the place to come to find something you really cannot get anywhere else. Whether you are looking for the perfect gift or a treat for yourself, you’ll find it at The Sociallyin.

RARE BOURBON

LIMITED EDITIONS

OLD-FORESTER

Feefo Platinum Trusted Service Award

Wine-Searcher Gold 2021

Wine-Searcher Awards 2020

Icons of Whisky Scotland 2019

RARE BOURBON

LIMITED EDITIONS

OLD-FORESTER

About Us

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